I’m in the process of ‘re-branding’ mainly because when I started up over five years ago, I just did a website with no idea nor direction and to be honest, what I have isn’t really a reflection of me, so I decided to enlist Sam, from VibrantConcepts to help me in the process.
I’ve known Sam for about 3 years now, she’s my stylist (that’s another story) and I didn’t want to use just some marketing person who didn’t know me, and she not only knows me she gets me, so up she rocks on Tuesday and we’re ready to roll. After a hug and kiss on the cheek hello, she hands me a little workbook and we have a bit of a quick chat and down to business …..
Define my brand – WTF? I don’t know! Where am I now? Bugger me if I can answer this one. Seriously? How does one answer these questions, because I most certainly didn’t bloody well know how to. I seriously SUCK and trying to do this kind of thing.
Just like you I really struggle to define myself, how does one actually define themselves, I know some of you can do it without an issue, but me? Nope. Low self-esteem? Most likely (and that’s ANOTHER story!) But when it came to my personal strengths rather than think of me I had to draw on things that others had said about me, pragmatic my homeopath called me, and he’s right, and I took that as a compliment, because when I’m faced with a difficulty I just buckle down and get through it, sure depending on what it is I could have a bit of a mental breakdown (yet, another story) but on the whole, I just do what I think needs to be done even if it means taking two steps forward and one step back, I just put my head down and plod through it.
OK, so I’m pragmatic. What else? Practical, well that kind of ties in with pragmatic, doer, optimistic, positive, fun, happy a bit of an enigma as well, I think. I’m actually quite conservative and proper in the way I dress and do things, but when you hear me speak I drop the F bomb a lot and as Sam said, it’s this thing I just do that you don’t expect but it’s not a forced thing, it’s just who I am.
I found it really difficult to think of how I wanted my website to reflect me but in the end I came up with the following:
Trustworthy (because I am)
Honest (I am)
Compassionate (I’m a sook)
Humorous (I am)
Practical (very)
I have to say it was an amazing day, I was brain dead at the end of it, but when I think about who I am and what I want to do, as in work, it’s not just clairvoyant readings, I love doing those, don’t think that I don’t, and I will continue to do them because that’s an integral part of who I am, but I feel that there is more to me than just being a clairvoyant, I love helping people understand themselves, I love encouraging others to take that step into the unknown, to live their lives not to conform, I just don’t predict the future, I offer comfort to the grieving, hope to the dying, give belief in themselves to those that need it and guidance in regards to your life. But what I really believe makes me different is that I don’t sit up on a pedestal preaching what you should be doing, I’ve done it. I’ve lived it. I’ve made the tough decisions, I’ve had to step outside the status quo and be ripped apart for it, I’ve had my heart shattered into a million pieces, I’ve picked myself up, I’ve been there, I don’t tell any of you to do anything that I haven’t done or been through myself.
I’m you.
I am. With insecurities and hopes and dreams and talking with Sam made me realise that there is so much more to me than being a clairvoyant medium, so much more that I can offer each one of you.
I’m not some ‘spiritual’ person with their head stuck up their arse who offers platitudes but haven’t done the hard yards for themselves. Because I have.
And I hope that you enjoy the changes that you see, that you embrace them and that you benefit from them, because that’s why I’m doing them, to show you how bloody awesome YOU are, to help you be the best that you can be.
What makes me different? Well, I’m not technically a counsellor, though I kind of am, and I’m not technically a Life Coach though I kind of am, because of my gifts in clairvoyance your guides talk to me, I see through the bullshit to get to the crux of whatever it is you need to deal with and that’s what I’m here for, to help you be brilliant, to live the life you want to live, to get through past trauma’s and hurts and to make you know that you’re worthy. I don’t just talk the talk, I’ve walked and continue to walk the walk.
Get ready for the ride and hang on tight because it’s going to be a hell of a one!
You with me?